And many times, I had to do that by constantly making declarations and statements about what I can do out loud. So no matter what my body was telling me, I would always scream "I CAN DO THIS", "I AM CAPABLE OF BEATING THIS PERSONAL BEST AND NOTHING CAN STOP ME." And that was where the concept of iBE-FiT came about. The idea that these series of bold statements can be made with the apparel we wear or the actions we take on a daily basis. 

Tapping into the inner strength empowered by the outer garment that reads "iBE-FiT" was a constant reminder that I have the ability to create, complete, compete & conquer anything! Outward projection stemmed from an inward positive belief has always moved me in the direction of achieving my goals.